Mad Catz(R) Signs Licensing Agreement with Sony Computer Entertainment Japan
January 18 Jan 2012 | 11:05


Mad Catz Continues to Expand Asian Market Presence
SAN DIEGO — (CRWENEWSWIRE) — Mad Catz Interactive, Inc. (“Mad Catz”) (AMEX/TSX:MCZ) announced today that it has entered into a PlayStation(R) Accessory Licensing Agreement with SCEJ (Sony Computer Entertainment Japan), a division of Sony Computer Entertainment Inc.
The agreement permits Mad Catz to manufacture and distribute products designed for use with the PlayStation(R)3 computer entertainment system and the PlayStation(R)Vita portable entertainment system throughout Japan.
“Since we announced the opening of our sales and marketing office in Japan, we have moved rapidly to build brand awareness, localize products and partner with Japanese publishers and developers,” said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. “Securing a Licensing Agreement with SCEJ is an important step in growing our distribution footprint as we continue our pursuit of growing our international business.”
The first licensed products released throughout Japan as part of the agreement was a selection of licensed PlayStation(R)Vita accessories, now shipping throughout the region.
PlayStation is a registered trademark of Sony Computer Entertainment Inc.
About Mad Catz
Mad Catz Interactive, Inc. is a global provider of innovative interactive entertainment products marketed primarily under its Mad Catz(R) (casual gaming), Cyborg™ (pro gaming), Tritton(R) (gaming audio), Saitek(R) (simulation), and Eclipse™ (home and office) brands. Mad Catz also develops flight simulation software through its internal ThunderHawk Studios™; operates flight simulation centers under its Saitek brand; operates a videogame content website under its GameShark(R) brand; publishes games under its Mad Catz brand; and distributes games and videogame products for third parties. Mad Catz distributes its products through most leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to www.madcatz.com.
Social Media
Facebook: http://www.facebook.com/MadCatzInc
Twitter: http://twitter.com/MadCatzInc
YouTube: http://www.youtube.com/MadCatzCompany
Safe Harbor
This press release contains forward-looking statements about the Company’s business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “should,” “plan,” “goal,” “believe,” and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company’s licenses; competitive developments affecting the Company’s current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company’s reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators.
Source: Mad Catz Interactive, Inc.
Contact:
Mad Catz Communications:
Alex Verrey, +44 (0) 1908 336 538
Global PR and Communications Manager
averrey@madcatz.com
or
Investor Relations:
Jaffoni & Collins Incorporated
Joseph Jaffoni, Norberto Aja, Jim Leahy
212-835-8500
mcz@jcir.com
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Tags: Accessory Licensing Agreement, AMEX:MCZ, casual gaming, Cyborg, Darren Richardson, flight simulation software, GameShark, gaming audio, interactive entertainment products, Mad Catz Interactive, manufacture and distribute products, PlayStation, PlayStation3, PlayStationVita, pro gaming, SCEJ, Sony Computer Entertainment, Sony Computer Entertainment Japan, ThunderHawk Studios, Tritton, videogame products
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